Styling Pomades

Is it a paste? Is it a gel? No… it’s SUPER.GOO. Packed with super-hero qualities to create a firm-holding, rubbery-gel that dries to a slick natural finish. Super-defined texture and style are created from our no-flake, water-soluble setting and moulding gel, that not only...

Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds....

Buckle-up for a tough ride with NIGHT.RIDER, the strongest of our hardworking moulding pastes. Designed to deliver rough, matte texture to enhance short or choppy looks, our state-of-the-art paste helps seal in moisture to prevent hair breakage, and helps hair appear healthier and full...

Feel FREE to create as much HOLD as you like with FREE.HOLD our medium-hold styling paste. FREE.HOLD imparts natural shine and delivers flexible hold with a boost of antioxidant and essential oil goodness, it also helps leave the hair feeling nourished and conditioned.

Take it easy, and treat your hair as you style with EASY.RIDER, our defining anti frizz crème designed to de-frizz and activate curl. Full of antioxidants and minerals, it provides the nourishment of a treatment as it delivers smoother, sleeker styles with flexible hold....