ROUGH.RIDER

ROUGH.RIDER

Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily,...
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ROUGH.RIDER

ROUGH.RIDER

$35.00 $10.50
ROUGH.RIDER

ROUGH.RIDER

$35.00 $10.50
Size: 100g
Description
Description
x
Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends.
Hero Ingredients
Hero Ingredients
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Hero Ingredients

Soya Bean Seed Extract, Avocado Fruit Extract and Bamboo Extract support strength, nourishment and manageability. This clay delivers strong hold and matte definition for textured styles.

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Helps nourish and soften hair, improving its overall smoothness and manageability. It provides lightweight moisture, helping to reduce the appearance of dryness and frizz. Additionally, it supports hair's natural shine, leaving it looking healthy and vibrant.

Helps nourish and support hair strength. Its conditioning properties contribute to maintaining hair’s resilience and overall health, leaving it feeling soft and refreshed.

Helps to maintain hair’s natural moisture levels. Known to provide nourishment and strength to the hair while contributing to resilience in conjunction with other ingredients.

Benefits
Benefits
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Our benefits guide
Adds Shine

Boosts natural luminosity for hair that looks healthy, polished and light-reflective.

Natural-Looking Shine

Adds subtle luminosity without looking glossy or artificial.

Enhances Shine

Elevates gloss and smoothness for hair that catches the light naturally.

Anti-Ageing

Helps counter visible signs of hair ageing by supporting strength, softness and vitality.

Anti-Frizz

Smooths flyaways and tames frizz for a more controlled polished finish.

Bond-Building

Helps reinforce internal hair bonds to improve strength resilience and durability.

Cool Toning

Enhances tone and vibrancy to keep colour looking fresh rich and luminous.

Colour Locking

Helps seal in colour pigments to extend vibrancy and reduce fade.

Colour Protection

Shields colour-treated hair from environmental stressors that cause fading.

Curl Enhancing

Defines and supports natural curl patterns without stiffness or weight.

Damage Reducing

Helps minimise the look and feel of damage from heat styling and chemical services.

Deep Cleansing

Thoroughly removes build-up oil and impurities without stripping the hair.

Detangling

Improves slip to reduce knots breakage and stress during brushing or styling.

Detoxifying

Purifies hair and scalp by clearing pollutants and excess residue.

Heat-Activated

Activated by heat to enhance performance and deliver targeted results.

Heat Protection

Helps protect hair from damage caused by heat styling tools.

Humidity Resistant

Helps maintain style and smoothness even in high humidity.

Hydrating

Replenishes moisture to leave hair feeling soft supple and balanced.

Matte Look

Creates a natural shine-free finish with soft texture.

Natural Feel

Keeps hair feeling effortless touchable and never over-styled.

Refines Texture

Smooths and enhances hair texture for a more polished even finish.

Refreshing

Revives hair between washes restoring lightness and movement.

Repairing

Helps restore weakened hair by improving strength and structure.

Smoothing

Softens the hair surface to reduce roughness and improve manageability.

Stimulating

Energises the scalp to support healthy-looking hair growth conditions.

Strengthening

Helps fortify hair to reduce breakage and improve resilience.

Texturising

Builds body and separation for lived-in texture and movement.

Thickening

Enhances the appearance of density for fuller-looking hair.

Volumising

Boosts lift and body for hair that looks bigger and bouncier.

Soft Hold

Delivers gentle control with a barely-there feel.

Flexible Hold

Provides light control that moves with the hair never stiff or crunchy.

Strong Hold

Delivers firm control to lock styles in place.

Maximum Hold

Provides maximum hold for bold high-impact styles.

How To Apply
How To Apply
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Strong hold. Matte texture. Grit with control.

ROUGH.RIDER is a dry, moldable clay designed to deliver powerful hold and gritty definition, perfect for creating textured, piecey styles that stay put.

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Step 1 — Start on dry hair

For maximum grip and a true matte finish, apply ROUGH.RIDER to dry hair.

Step 2 — Warm it up

Work a small amount between your palms until the clay softens and becomes workable.

Step 3 — Sculpt and define

Apply through the hair using fingers, focusing on mid-lengths and ends. Twist, pinch or rough up sections to build texture and separation.

Step 4 — Lock in the look

Shape into place for a structured, long-lasting finish with zero shine.

Stylist Tip

Ideal for short to medium lengths. For extreme texture and durability, layer lightly, ROUGH.RIDER is all about control without compromise.

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