PLUMPING.WASH
Plump up in all the right places, and take your hair to a whole new level of...
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Description
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Plump up in all the right places, and take your hair to a whole new level of volume and thickness with PLUMPING.WASH. Created to nourish every strand from root to tip, fine and ageing hair will transform into stronger, fuller-looking locks with renewed strength and vitality.
Hero Ingredients
xHero Ingredients
Creatine, Alpha Hydroxy Acids and Rice Amino Acids work to cleanse and smooth while helping hair feel thicker and more resilient. This formula supports hair health and volume without residue or dryness.
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Designed to improve the mechanical properties of stressed hair and protect by rebuilding and strengthening.Creatine increases the softness and moisture of hair, to reduce tangles and to reduce surface roughness.
Our skincare adapted AHA blend can partnerwith other ingredients to help refine the hair's surface without drying or depleting its natural moisture.
Helps to condition, strengthen and expand the diameter of the hair shaft to help hair feel thicker, with an overall more luxurious, silky sheen.
Benefits
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Our benefits guide
Adds Shine
Boosts natural luminosity for hair that looks healthy, polished and light-reflective.
Natural-Looking ShineAdds subtle luminosity without looking glossy or artificial.
Enhances ShineElevates gloss and smoothness for hair that catches the light naturally.
Anti-AgeingHelps counter visible signs of hair ageing by supporting strength, softness and vitality.
Anti-FrizzSmooths flyaways and tames frizz for a more controlled polished finish.
Bond-BuildingHelps reinforce internal hair bonds to improve strength resilience and durability.
Cool ToningEnhances tone and vibrancy to keep colour looking fresh rich and luminous.
Colour LockingHelps seal in colour pigments to extend vibrancy and reduce fade.
Colour ProtectionShields colour-treated hair from environmental stressors that cause fading.
Curl EnhancingDefines and supports natural curl patterns without stiffness or weight.
Damage ReducingHelps minimise the look and feel of damage from heat styling and chemical services.
Deep CleansingThoroughly removes build-up oil and impurities without stripping the hair.
DetanglingImproves slip to reduce knots breakage and stress during brushing or styling.
DetoxifyingPurifies hair and scalp by clearing pollutants and excess residue.
Heat-ActivatedActivated by heat to enhance performance and deliver targeted results.
Heat ProtectionHelps protect hair from damage caused by heat styling tools.
Humidity ResistantHelps maintain style and smoothness even in high humidity.
HydratingReplenishes moisture to leave hair feeling soft supple and balanced.
Matte LookCreates a natural shine-free finish with soft texture.
Natural FeelKeeps hair feeling effortless touchable and never over-styled.
Refines TextureSmooths and enhances hair texture for a more polished even finish.
RefreshingRevives hair between washes restoring lightness and movement.
RepairingHelps restore weakened hair by improving strength and structure.
SmoothingSoftens the hair surface to reduce roughness and improve manageability.
StimulatingEnergises the scalp to support healthy-looking hair growth conditions.
StrengtheningHelps fortify hair to reduce breakage and improve resilience.
TexturisingBuilds body and separation for lived-in texture and movement.
ThickeningEnhances the appearance of density for fuller-looking hair.
VolumisingBoosts lift and body for hair that looks bigger and bouncier.
Soft HoldDelivers gentle control with a barely-there feel.
Flexible HoldProvides light control that moves with the hair never stiff or crunchy.
Strong HoldDelivers firm control to lock styles in place.
Maximum HoldProvides maximum hold for bold high-impact styles.
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